Martin Kärdi

Top 3 Biggest Reasons why Shopify Businesses Fail in 2022

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Dropshipping and the eCommerce landscape of the corporate world are hyper-competitive. Besides, businesses in this landscape have to face a lot of obstacles and challenges that may lead them to failure. Therefore, it is crucial for dropshippers and eCommerce businesses to overcome those obstacles to be able to stand out in the market and achieve success.

Here are the top 3 biggest reasons why dropshippers and eCommerce stores fail in 2022.

1. Lacking Instagram or TikTok Social Media Presence

In 2022, being active on social media is the backbone of dropshipping and eCommerce businesses. Social media is a highly useful medium to grow your brand image, community and trust with people looking into purchasing your products.

According to statistics, over 58% of buyers check social media before placing an order.

That said, you should use social media effectively by posting UGC video ads and product photos. Showcasing people using your dropshipping product has proven to be the most effective method of scaling your dropshipping & ecommerce shopify store.

For example, you can look at Instagram @cernucci and take inspiration. The brand has done a marvelous job with its Instagram account. They have been actively using it to promote their brand image and Instagram shop. You can effectively and efficiently communicate your brand with potential buyers using Instagram stories and posts. 

2. Poorly Made Facebook Video AD Creatives.

In 2022... creative is key! 

This is your chance to do something better than your competitor!

You can use creative advertising video ads to generate spectacular buzz around your brand.

Facebook Video AD Market Research Tutorial:

  • Look at 5 of your biggest competitors using the Facebook AD Gallery
  • Write down all of the key similarities you notice in each of the competitor's Facebook AD campaigns
  • Continue to implement these characteristics on your own dropshipping / ecommerce Facebook video ads campaign.

A beautiful blend of animation and live-action can make your ads super-creative as well as super-efficient. That's how you can make your video ads stand out.

There are thousands of competitors with poor low-quality dropshipping ads that showcase AliExpress footage. 

You need to be able to produce better video content for Facebook ADs, especially after IOS 14. The best way to do that is to hire an agency like Adsellr to do everything for you. In 2021, UGC ads had a 443% higher watch rate than regular dropshipping video ads" 

Bad Shopify Store Design means Low Conversion Rates.

Your store needs to be easy to use and understand within 3 seconds after opening your store.

Use Shopify apps like Retter Heatmaps to measure your site activity and figure out which places receive the less clicks, so you can remove them.

If you do not have the time to do this yourself, you can pay someone to do it for you. You can even buy a pre-built Shopify store that has everything built for you.

The pre-built store enables you to get a professional website without indulging in do’s and don’ts. Even if you do not have any website development knowledge, you can avail yourself services of creative and technical experts, to get a store of your choice.

The biggest reasons why dropshippers and eCommerce businesses may fail in 2022 is lack of social media presence, poor quality video ads, poor website design & store speed.

Author Martin Kärdi

Hailing from Tallinn, Estonia, Martin is the co-founder and director of paid advertising at Adsellr. With a history of launching prosperous e-commerce stores since 2015, he possesses an extensive skill set that includes managing social media advertisements, crafting high-converting website copy, and continuously expanding his e-commerce knowledge.

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