One of the most popular methods to get started in the dropshipping business is by buying a pre-built Shopify store. Buying a premade Shopify website allows you to skip the learning curve, and instantly start earning profits from your new online ecommerce store.
This is because the store comes with several things that you would rather spend time or money to learn or get done. However, it is not very easy to get the ideal pre-built dropshipping store as many people fail to make money from their premade dropshipping store despite the investment. This article seeks to provide you with important tips that you should look out for when buying your premade Shopify store.
1. Choose a Dropshipping Niche You Are Familiar With
Don't choose a niche you don't know anything about. Choose something you would buy yourself since that helps you put yourself in the customer's position and mindset and understand their thought process.
Stay away from niches with no US suppliers, long shipping times. Also stay away from apparel & luxury niches, since those are hard to break into, require a large budget & there's a lot of competition. Furthermore, if you think you have found a winning product for dropshipping, but there's noone else selling it, then it probably is not a winning product. Oversaturated is a good thing, since it means there's a large market for the product. It's easier to break into an existing market rather than trying to create demand for something new in dropshipping.
For beginners in dropshipping, it is better to choose a simple direct to consumer product with easy logistics.
2. Validate The Pre Built Shopify Seller Before You Buy
Ensure that you ask for previous Shopify websites they've built. Make sure your website has an order tracking page, reviews plugins, email marketing plugins, and other important Shopify apps that make the whole dropshipping process easier.
To get your point across, you can send them an example of other Shopify websites you like and talk with the seller to make sure you get exactly what you need when you buy a prebuilt dropshipping store.
3. No Marketing = No Sales. Get Some UGC Ads to Drive Traffic
A Shopify store without ads is like a car without wheels. You need ads to drive traffic to your store. A premade dropshipping store will not automatically advertise itself or drive traffic automatically. You need to put in the work to do this. One of the best marketing strategies is using UGC video ads on TikTok and Facebook to drive traffic to your Shopify dropshipping store.
UGC video ads, or User Generated Content are advertising videos made by real users of products to endorse the product. This type of marketing approach helps to build trust between you and the buyers. This is because the real users endorsing the products are ordinary and it is easier for people to relate to them instead of the actors and celebrities that most people use for their advertisements. Therefore, using UGC video ads to drive traffic is an effective marketing practice, especially for dropshippers.
Where to get UGC ads? To learn more, read our in-depth article about UGC Video Ads here.
While there are many benefits associated with the use of premade Shopify stores, it is important to understand that it is not as rosy and easy as people think. You need to bear certain points in mind while purchasing the pre-made dropshipping stores.
This is because many people invest in premade dropshipping stores and end up not making any profit from the investment. To prevent this scenario, it is important to consider the three points espoused in this article.
Learn more about buying a pre-built Shopify Dropshipping website.